How much Mexican DNA is in you?
AeroMexico, Mexican national carrier, unveiled a program called “DNA Discounts,” which offers discounts on flights to Americans who can show that they have Mexican heritage by taking DNA test. The discount depands on the procentage of Mexican heritahge they have. This an expert trolling genius marketing campaign that went viral. The premise is that while Mexicans like going to the US, Americans don’t like going to Mexico as much, and the airline wanted to figure out why.