Services / Digital Marketing

Marketing is a generous act of helping someone solve their problem

Meet Customers Where They Are in the Journey… Using a More Customer-Centric Marketing Strategy

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Our Process

Strategy & Planning

The purpose of this exercise is to distill each stage of the flywheel and realign your digital marketing efforts to maximize conversions. In this step, we analyze the current marketing and sales processes including your digital marketing automation software setup. We set expectations on campaigns, timelines, roles and responsibilities; and of course, monthly metrics & goals.

SEO Audit and Keyword Optimization

In order to drive qualified traffic to your site, we will audit your website for discrepancies and optimize it for improved search ranking performance. This includes user-friendly navigation, keyword density, backlinks, page titles, H1 header tag, body text, alt text for images, and tags, SSL certification, etc. While keywords will help visitors find your pages on search engines, usability and visual aesthetics will keep them there and help straighten your digital marketing strategy.

Pay-Per-Click Advertising (PPC)

WDB is rated in the top 1% of digital marketing agencies. We blend performance with exceptional customer service. Our PPC specialists are some of the best in the industry with a track record for growing successful clients. In regards to meeting your goals, we live by one rule of thumb…If you can measure it, you can manage it! Reporting will be paramount when managing your campaign; so you are up-to-speed on all of your campaign’s performance.

Social Media Consultation

WDB offers dedicated social media consulting services for advertising and marketing on social media. You most likely are looking to use Facebook, Instagram, Twitter, or another network. Our consultants will aid in your efforts to build or revise your strategy for maximum success!

CRO & Email Campaigns

Email marketing is an important component of the lead nurturing process. A progression of emails with relevant, engaging, and helpful content is a great way to “nurture” the lead to help them become sales-ready. Our inbound digital marketing strategy includes building out the email template design, workflow optimization, and creation, A/B testing, email copy creation, and reporting.

Email Template Design and Workflow Creation

Email marketing is an important component of the lead nurturing process. A progression of emails with relevant, engaging, and helpful content is a great way to “nurture” the lead to help them become sales-ready. Our inbound digital marketing strategy includes building out the email template design, workflow optimization, and creation, A/B testing, email copy creation, and reporting.

Salesforce Integration

By integrating your customer relationship management (CRM) software with HubSpot, you will get better insight on how well your marketing efforts are working in conjunction with your sales efforts. With this data, you can work on refocusing those efforts that are less successful to create a strong, robust sales strategy.

List Cleaning and Segmentation

It is often an overlooked part of digital marketing implementation. A HubSpot study shows that targeting emails to specific buyer persona segments increase email click through rate by 16%. This is because segmentation allows you to separate your audience into different buckets so you can send them content that aligns more closely with their interests. We use a third-party service, NeverBounce, to clean up your database in order to help enhance your lead quality and email deliverability rate.

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