9 Content Marketing Examples You Need to See and Can Learn From
According to statistics compiled by HubSpot, 70% of marketers are investing in content marketing. On top of that, 78% of consumers prefer to familiarize themselves with a company through articles rather than ads. As such, content marketing is one of the most effective marketing strategies you can implement in your business.
Since content ranks well in search engines, it’s a marketing strategy that can consistently bring you traffic and new leads — even years after you publish a piece of content.
In this post, we’ll share examples of content marketing done well that you can use as an inspiration and a model to create your own marketing strategy.
Content vs Content Marketing
Before we dive into examples, let’s briefly explain the difference between content and content marketing.
The content can be a blog post, a brochure, a video, a social media post, a podcast episode. Content marketing refers to consistently creating content that your audience wants to read and share with their own network.
Content marketing helps you build an audience of people who are interested in what you have to offer and convert that audience into email subscribers who then become your customers and clients.
The primary goal of content marketing is to build trust with your audience and provide helpful educational content. Over time, this helpful educational content creates brand loyalty in your audience and when the time comes for them to buy whatever it is you’re selling, you’ll naturally be the first choice.
9 Content Marketing Examples To Learn From
Below, you’ll find 9 great content marketing examples to learn from so you can implement a similar approach in your content marketing strategy.
1. Buffer’s Blog
Buffer’s blog is a prime example of content marketing strategy that revolves around blogging. They used guest blogging to generate their first 100 000 customers and they also regularly published in-depth articles on their own blog.
Since they started out as a Twitter scheduling app, their first blog posts centered around Twitter. As they added other platforms like Facebook and LinkedIn, their blogging strategy reflected that and they started publishing more general social media tips.
2. Coca Cola Share A Coke
Coca Cola has always had fun and interesting marketing campaigns. But one content marketing strategy that stands out is their “Share A Coke” campaign. This campaign was first launched in 2011 in Australia. The premise of the campaign was simple: they added the most popular names in Australia to the side of their bottles.
Customers loved it because it allowed anyone to personalize their favorite drink and that’s what great content marketing is all about: personalization and making your customers feel special.
Since then, the campaign spread globally in more than 100 countries around the world. Each year, the campaign gets bigger, including more names and more flavors to allow people to enjoy and share a coke in different ways.
3. Hootsuite Game Of Social Thrones
Coming up with great content for your content marketing campaigns can be hard but there’s a trick you can use to your advantage: use trending topics to your advantage.
That’s exactly what Hootsuite did. They created a video in the style of Game of Thrones opening. The video showed different social media networks and the end featured a logo of Hootsuite connecting all of those networks.
4. Tasty’s Videos
Unless you’ve been living under a rock, you’ve probably come across Tasty. You can’t miss their videos as soon as you log in to your Facebook account and you can also find their recipes all over Youtube.
On top of that, they regularly publish their recipes on their blog accompanied by video and they have an app that you can download to never miss a recipe. They are a great example of using video in their content marketing and repurposing it for multiple platforms.
5. Birchbox Magazine
Birchbox started out as a beauty and grooming subscription box. You signed up for their service and each month you’d receive a box of selected makeup or other beauty product samples. Samples would usually include skincare items, perfumes, organic makeup products, and more.
Their magazine is a great example of helpful and educational content that provides useful information to its customers. And the topics covered aren’t just about their products. They include tips on skincare routine, makeup tips, and more.
6. Tombow USA And User-Generated Content
Tombow is a well-known brand in the world of calligraphy. The company started out in Japan back in 1913 and has since established subsidiaries in the USA as well as Europe.
Nowadays, they sell a variety of pens, office, and arts and crafts products. Although they have a presence on every major social media network, their Instagram account is a great example of using user-generated content as part of their marketing strategy. On top of featuring their products, they often share content from other Instagram users who are using their products to create beautiful artwork.
7. Colgate’s Resource Page
Creating a resource page is a great way to provide a plethora of useful and relevant information to your audience. This works even better if you already have a lot of content on your website.
A good example of this content marketing strategy comes from Colgate. Their Oral Care Center has tons of articles on various oral health conditions, proactive tips, and even resources for oral procedures.
8. Canon’s Instagram Account
If you need inspiration for successful visual marketing that doesn’t feature the main product at all, look no further than Canon. Their Instagram feed is full of beautiful shots taken with their cameras.
Each photo is accompanied by a caption that tells the story behind the photo. It also includes technical details such as which camera it was and what settings were used.
9. Old Spice Videos
Old Spice has been around since 1938 and it was largely associated with the elderly gentlemen. They started losing their ground in the 2000s and were looking to breathe new life into their brand.
The company decided to completely revamp its brand image and was quite successful. It started off with videos of a young man using Old Spice products, sending the message that Old Spice is the “real man’s scent.”.
The campaign did its job as it appealed to younger demographic and since then Old Spice has been consistently sharing cheeky marketing videos that continue to dominate the deodorant aisles.
Create Your Content Marketing Strategy
The above is just a small sample of successful content marketing examples you can learn from. The next step is to sit down and create your content marketing strategy and then implement it so you can start reaping the benefits. Happy marketing!