When you’re a global center for genomic research, complexity comes with the territory. For the Broad Institute, this means delivering complicated information to a long list of stakeholders. Researchers in medicine, biology, chemistry, computation, engineering, and mathematics from across MIT and Harvard, all have a stake in its work. Delivering a website experience that meets the needs of these users is a real challenge and creative opportunity.
Responding to this opportunity, we examined each of the content components that make up the Broad Institute’s ecosystem and then assembled them into a user experience that matches the browsing and exploration habits specific to audiences.
Our goal was to transform the website into a dynamic, evergreen media experience – an effort that required precise alignment between product strategy, content strategy, modular visual and user experience design, and a powerful CMS capable of supporting it all. Through a modular design system, we provided Broad Institute with the tools to create a scientific narrative on the scale.
Admins can feature and related content through taxonomy – arranging these into a narrative outline of each page. Individual components can also be pulled out and used as enticing entry points in feature areas across the site. Integration with Google Search API provides targeted indexing and content visibility based on relevant real-time results.
The minimalistic design won numerous awards and was mentioned by leading design boards including Design Rush.
90% of our customers come back, 95% of new customers are referrals and 100% have credited our work and exceptional service.
To support our business development goals, it was vital to design a website that represented our experience that would help position us for future growth. The value we received from WDB is immeasurable, and has been crucial in helping us take a big step in the direction of our goals.
Julie Reece / VP Marketing, Rize One
High quality work and high quality interactions. The team at WDB produced a fantastic website while meeting all deadlines on a very tight timeline. Their responsiveness was great, including through the holiday season, and working together was both engaging and fun. I would highly recommend WDB to anyone looking to increase their digital footprint.
WIll Wagner / Marketing Director, Psy Therapeutics
I would never have thought of all the wonderful ideas that WDB team came up with to help us create unique marketplace e-commerce platform. I love this company and cannot say enough positive comments about them.
David Talamas / Founder, CEO Talamas
You truly can’t find a better partner. WDB team really listens to what we are trying to accomplish with each project, but isn’t afraid to offer a different and better direction or idea based on best practices and extensive experience.
Charlie Flanagan / VP Marketing, Building Engines
We evaluated different companies before moving forward with WDB for ArcLight IT's website redesign. I enjoyed working with the WDB team for thier attention to detail, clear expectations, and advanced knowledge of industry and image that I could tap into. WDB team was responsive, available even after our launch for questions, and thoroughly impressed me with their professionalism. I would highly recommend working with WDB.
Bethany Murray / VP Marketing, ArcLight IT
Great company and great experience working with Gil and his team. I really enjoyed being able to make an appointment an go to their office. We were able to go over the design in person, and I was also able to go back later after the site was up and have him explain maintenance issues. Also great to do business locally! Very happy with clean design of site and easy function. Great job guys!