Watertown Savings Bank, is a community Bank serving primarily Watertown, Waltham and Newton Massachusetts.
Watertown Savings Bank marketing team was looking to start new online initiatives and better connect with the community, but their outdated website was slowing the process and limiting marketing team efforts. They needed a strong and flexible Content Management System they could easily manage on their own and rely on to grow their business.
They came to WDB knowing we could help them create a custom user-friendly experience that would make it easier for potential and current customers to find what they need on the front-end and make it easier on their team to make changes in the backend. They wanted a more organized digital online presence designed to lead visitors down a clear path to take action.
To better understand how to organize the website, we started with the discovery process and interviewed Watertown Savings Bank’s customers and leadership team to understand what worked and what needed to be changed to allow future growth. During the design process, we focused on simplicity. It was important that the digital website presence be an easy place for current and potential customers to find the information they need.
During the development process, simplicity was still our focus and we created an efficient workflow so the marketing team could spend more time focusing on growth and less time trying to hack into their own website. We developed the website to seamlessly integrate with a number of marketing tools and 3rd party login systems. We also developed a learning and community Club 50, careers, and news portals to improve communication and streamline marketing efforts.
90% of our customers come back, 95% of new customers are referrals and 100% have credited our work and exceptional service.
To support our business development goals, it was vital to design a website that represented our experience that would help position us for future growth. The value we received from WDB is immeasurable, and has been crucial in helping us take a big step in the direction of our goals.
Julie Reece / VP Marketing, Rize One
High quality work and high quality interactions. The team at WDB produced a fantastic website while meeting all deadlines on a very tight timeline. Their responsiveness was great, including through the holiday season, and working together was both engaging and fun. I would highly recommend WDB to anyone looking to increase their digital footprint.
WIll Wagner / Marketing Director, Psy Therapeutics
I would never have thought of all the wonderful ideas that WDB team came up with to help us create unique marketplace e-commerce platform. I love this company and cannot say enough positive comments about them.
David Talamas / Founder, CEO Talamas
You truly can’t find a better partner. WDB team really listens to what we are trying to accomplish with each project, but isn’t afraid to offer a different and better direction or idea based on best practices and extensive experience.
Charlie Flanagan / VP Marketing, Building Engines
We evaluated different companies before moving forward with WDB for ArcLight IT's website redesign. I enjoyed working with the WDB team for thier attention to detail, clear expectations, and advanced knowledge of industry and image that I could tap into. WDB team was responsive, available even after our launch for questions, and thoroughly impressed me with their professionalism. I would highly recommend working with WDB.
Bethany Murray / VP Marketing, ArcLight IT
Great company and great experience working with Gil and his team. I really enjoyed being able to make an appointment an go to their office. We were able to go over the design in person, and I was also able to go back later after the site was up and have him explain maintenance issues. Also great to do business locally! Very happy with clean design of site and easy function. Great job guys!