OVERVIEW
The Challenge
In order to understand Talamas, a local leader in audio/visual equipment sales and rental, you have to understand the people, culture and the depth of knowledge they bring to their customers. They stand out in their industry because of their experience and the personal relationships they have with customers. These qualities can be difficult to communicate through an e-commerce website, which are known for doing little more than featuring product images.
Talamas needed a website that would be an extension of their business personality and reputation. Of course it needed to sell product, but the updated site would have to be more than a sales tool. It needed to educate people, help them make the best personal buying decisions and provide excellent customer service within a beautiful web platform.
