Website Design and Interaction

Whitehead Institute

Delivering a seamless digital experience for one of the largest scientific organizations in the world – Whitehead Institute of MIT

Mapping stem cell circuitry, investigating protein-folding problems and probing newly discovered RNAs

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OVERVIEW

The Challenge

With a new institutional strategic plan in place and a convoluted existing site architecture, the outgoing Whitehead Institute’s website needed to fundamentally change in order to serve its purpose as an educational tool to grow its community and influence for greater scientific exploration and impact.

Therefore, our digital strategy process started at the ground level and worked up toward a completely reimagined plan for Whitehead Institute’s website.

The new Whitehead website needed to integrate more than 1,500 web pages into a cohesive digital ecosystem that would engage scientists, students, teachers and staff across all devices.

Whitehead Institute of MIT website development project
PROJECT

The Solution

Creating detailed user profiles became a necessary first step in planning the reimagined site. These personas provided more detailed information about the target audience, what they cared most about, and how we should map and prioritize content.

We architected the new design of wi.mit.edu by focusing on a user-centric content strategy and navigation. Our team conducted in-depth research and workshops with many university stakeholders to identify universal elements to unify the look and feel of each institute’s page. Our team built a new device agnostic sitemap, integrated Acquia search, and launched the website on Acquia AWS infrastructure.

We recently partnered with Whitehead Institute to design an Anual Report

Everybody here is very impressed by and pleased with the new website. It makes great use of our best assets—our photos and our stories.
Lisa Girard, Director, Strategic Communications

Whitehead Institute of MIT website development project

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