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5 Marketing Trends That Should Influence Your 2016 Strategy
Marketers have a big job trying to keep up with the ever-changing and growing landscape of trends, tools, technologies and platforms. With that in mind here are five marketing trends to include in your…
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10 Tips for Writing Compelling Marketing Email Copy
Any business that hopes to remain competitive and relevant in its respective niche or industry cannot go without a marketing plan for long. Done effectively, marketing will boost your sales…
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7 Essential Tips on How to Use Facebook for Business
In many ways, Facebook is not only a social media site, it is the social media site. The number of people with Facebook accounts dwarfs the number of users on any other…
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Top Reasons to Choose Drupal Content Management System – Infographic
The good, the bad and the …wrong content management system (CMS). Nobody wants that last one. The internet doesn’t exactly lack for advice on how to pick CMS platform. Drupal's share of…
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The 10 Best User Experience Tools For Evaluating UX on Your Website
Have you ever checked your Google website analytics report and noticed that bounce rates are high, but conversion rates are low? You know that’s not a very good sign, but have…
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Creating a Strong Company Brand – 7 Essential Strategies
Successful marketing strategies are key for both small and large business alike. You’ve got the product people want, now you need to create a strong company brand they’ll remember—and look…
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The Essential Guide to Branding Your Company
It is essential to understand what company branding is and is not at the beginning of the process. Company branding is not the product or service, nor is it advertising…
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Audience-Informed Content – 10 Pieces of Content Your Audience Really Wants
Content marketing lives in a state of constant flux. The content your audience really wants to see varies and evolves, making the task of content marketers everywhere to be innovative…
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4 Things About Importance of Discovery Process in Web Design
Redesigning your website is important to ensure its content, visuals, overall structure and more remain relevant and interesting to clients and others who visit your site. Before beginning the redesign, a discovery process can help…
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Should Marketers Use Pop-Up Forms?
Pop-up forms are nothing novel, with seemingly everyone wanting your email address to promote something. As a marketer, you know that it's all about the leads though, not about people idly…
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Google Home vs. Amazon Echo
We can't wait to have robot butlers in our homes. Sure, there might be a very small chance of a robot revolution and the destruction of humanity as we know it,…
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Is It Time to Retell Your Company’s Story with a Website Redesign?
As we approach the Holidays, I always look forward to spending time with family and friends. I can always expect to hear a good story or two. Who doesn’t like…
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Why Web Design Matters When Growing Your Business Online
Whether you're trying to get a new start-up business off the ground or you have a long-established company, website design can play a crucial role in the success and growth…
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The Four Key User Experience Metrics SEOs Must Master
Anyone who has any experience with website design knows that SEO is the key to achieving a fantastic ranking; however, when people think of user experience, professionals often cringe. For…
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What is Really Stopping You From Ranking in Google Search Results?
After months of working on a website and having it indexed in Google search results, it can be frustrating to see it’s not moving up in the ranks. The bottom…
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SEOs – Why You Need To Think More Like An Accountant
There's a reason why someone who knows their way around SEO is so valuable, and it's because knowing how to approach it, is the key to getting more exposure. If…
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How Your Brand Can Utilize the Location-Based Marketing Trend
Smartphones accompany us almost everywhere, and we rely on them for help with a variety of tasks throughout each day. Mobile technology is here to stay, and more and more…
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Do You Really Understand Your Audience?
As a marketing professional who stays current on trends, you've already heard about user persona. But do you really understand the advantages of effectively utilizing this method to better understand your…
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Marketing for Online Search Engines is More Effective than Traditional Marketing
Due to the changes in consumer behavior, it is more important than ever for companies to modernize their marketing strategy. Search Engine Marketing, or SEM is one of the most…
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10 Marketing Trends To Watch Out For In 2017
The internet is a constantly evolving medium, meaning that online marketing trends are constantly changing as well. To stay ahead of the game, great marketers must constantly keep up with these…
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