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The Essential Guide to Branding Your Company

It is essential to understand what company branding is and is not at the beginning of the process.  Company branding is not the product or service, nor is it advertising…

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Audience-Informed Content – 10 Pieces of Content Your Audience Really Wants

Content marketing lives in a state of constant flux. The content your audience really wants to see varies and evolves, making the task of content marketers everywhere to be innovative…

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4 Things About Importance of Discovery Process in Web Design

Redesigning your website is important to ensure its content, visuals, overall structure and more remain relevant and interesting to clients and others who visit your site. Before beginning the redesign, a discovery process can help…

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Should Marketers Use Pop-Up Forms?

Pop-up forms are nothing novel, with seemingly everyone wanting your email address to promote something. As a marketer, you know that it's all about the leads though, not about people idly…

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Google Home vs. Amazon Echo

We can't wait to have robot butlers in our homes. Sure, there might be a very small chance of a robot revolution and the destruction of humanity as we know it,…

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Is It Time to Retell Your Company’s Story with a Website Redesign?

As we approach the Holidays, I always look forward to spending time with family and friends. I can always expect to hear a good story or two. Who doesn’t like…

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Why Web Design Matters When Growing Your Business Online

Whether you're trying to get a new start-up business off the ground or you have a long-established company, website design can play a crucial role in the success and growth…

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The Four Key User Experience Metrics SEOs Must Master

Anyone who has any experience with website design knows that SEO is the key to achieving a fantastic ranking; however, when people think of user experience, professionals often cringe. For…

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What is Really Stopping You From Ranking in Google Search Results?

After months of working on a website and having it indexed in Google search results, it can be frustrating to see it’s not moving up in the ranks. The bottom…

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SEOs – Why You Need To Think More Like An Accountant

There's a reason why someone who knows their way around SEO is so valuable, and it's because knowing how to approach it, is the key to getting more exposure. If…

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How Your Brand Can Utilize the Location-Based Marketing Trend

Smartphones accompany us almost everywhere, and we rely on them for help with a variety of tasks throughout each day. Mobile technology is here to stay, and more and more…

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Do You Really Understand Your Audience?

As a marketing professional who stays current on trends, you've already heard about user persona. But do you really understand the advantages of effectively utilizing this method to better understand your…

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Marketing for Online Search Engines is More Effective than Traditional Marketing

Due to the changes in consumer behavior, it is more important than ever for companies to modernize their marketing strategy. Search Engine Marketing, or SEM is one of the most…

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10 Marketing Trends To Watch Out For In 2017

The internet is a constantly evolving medium, meaning that online marketing trends are constantly changing as well. To stay ahead of the game, great marketers must constantly keep up with these…

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10 Social Media Trends That Will Take Over In 2017

Social media is still in its prime, and social media marketing is showing no signs of losing its effectiveness. It is, however, an ever-changing medium, and keeping your business relevant…

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10 Web Design Trends That Will Take Over 2017

Company websites are a critical aspect of any marketing and promotional strategy. Websites are the essential tool when it comes to retaining existing customers and drawing in new ones. Businesses should continually…

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Recipe For An Awesome Lead-Generating Website

As technology has advanced, the world of marketing has changed. People used to rely on commercials, radio advertisements, or even the yellow pages to find what they are looking for.…

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Four Steps to Defining and Mapping the Customer Journey

In the age of the customer, converting visitors and prospective customers into loyal clients is essential for growing and sustaining a business. While a conversion may represent a sale, in…

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Meet Your Customer Of 2017 Trends and Statistics

Despite how easy it is to launch e-commerce website, scaling an online business remains extremely difficult even for the most seasoned ecommerce experts. Ecommerce sales are growing, but many retailers…

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8 Ways to Reduce Bounce Rate and Increase Your Conversions

Bounce rate is something that every website owner must deal with since so many visitors have a tendency to view only one page before leaving. Yet visitors who view only the…

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