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What is a Xennial Generation – New Marketing Opportunity

A lot has been written about American generations starting with the “Lost Generation” (those who fought in WWI) to Millennials. However, one of the “sandwiched” generations was discovered just recently.…

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The Art of Storytelling – Your Best Content Marketing Strategy

We all enjoy a good story even if what we define as a “good story” differs significantly from person to person. Personally, I am a big fan of the “Great…

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Consumer Privacy GDPR and Ways it Affects Your Marketing Program

Just this morning I found 6 different emails in my mailbox regrading terms of service changes. Twitter, eBay, Linkedin, Airbnb and others are updating their privacy and payment policies ahead…

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What Superman Can Teach Marketers About Storytelling

Superman first appeared in 1938, on the cover of Action Comics #1, smashing a car into a mountain in an image that has become permanently engraved in the pop-culture. He is one…

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B2B vs B2C Web Design Key Differences and What Works

By now it is clear to everyone that the word design does not simply fit into the "beautification of objects" any longer. Every experience we have online and offline is…

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Your Private Messages on Facebook Accessed by Tech Companies

It seems that the cycle of Facebook troubles continues and now it is our private messages. New York Times investigation revealed that for years Facebook allowed Microsoft’s Bing see the…

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To Nest or Not to Nest

We all love the convenience that technology delivers. Push of a button, a car arrives to pick you up, buy with one click, monitor your house via Nest security camera.…

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Everything You Need to Know About Content Operations

Creating intriguing, relevant, and optimized content requires a lot of work - especially if you are producing it on a large scale. Just the task of sourcing content ideas can…

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How much Mexican DNA is in you?

AeroMexico, Mexican national carrier, unveiled a program called "DNA Discounts," which offers discounts on flights to Americans who can show that they have Mexican heritage by taking DNA test. The…

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Life Science Marketing Trends

Anyone in the life sciences vertical will be quick to tell you that marketing isn’t easy in their industry. They encounter a lot of challenges when it comes to marketing…

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Marketing is not a rocket science until NASA is involved

Since beginning of time man had a desire for space travel to see other worlds. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's…

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Why Drupal CMS is good for business

Drupal is one of the most popular CMSs in the world. Many governmental agencies, universities and ecommerce enterprises websites stop their choice on this robust and functional system. Lets try…

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Why Drupal is the Right Platform For Your Website

There are many different content management systems (CMS) on which to build websites. So, if you’re first stepping into the world of web design or looking for a developer, it…

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US Government Endorses Responsive Web Design

In a report entitled DIGITAL GOVERNMENT: BUILDING A 21ST CENTURY PLATFORM TO BETTER SERVE THE AMERICAN PEOPLE, the government officially endorsed the use of responsive web design as a better approach in…

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